Using the front cover, makes notes on the target audience of ‘Mojo’:

Gender / Age: Men in their late 30s to 40s
Music Genre Preference: (Combat) Rock/ 70s
Income: Upper middle class
Interests: The recent history of music, e.g. looking back at the 70s

Name: Mojo Magazine – Old language with connotations of old age and old fashioned. ‘Living in the past’

Cover Image: The Clash looking rather scary and confrontational in an intimidating manner. They look like the have a story to tell. Connotations from the picture are; negative and a revealing story.

Main cover-line: ‘Who Killed The Clash? The Rucks, The Drugs, The Shocking Truth!’ – The cover-line reveals straight away that this isn’t going to be a suitable magazine for children as it zeros in on the target audience. Anybody who has heard of the clash, or has interest in music will be automatically intrigued by the use of powerful emotive language such as “killed” and “shocking”

Colour and font: Basic colours and font make up a house style very familiar to magazines aimed at adults. ‘Mojo’ is no different and fits into this theme. The writing sticks to 3 colours, red, white and yellow, and the background a plain white allowing the image to take centre stage and become one of the selling points.

Front Cover and Contents Page

Questionnaire Results...

These were the closed results for my questionnaire, listed below are the most popular results.

1. a) NO (the question was, is the school colourscheme appropriate)
b) White/Red

2. Group of Students (Cover image)

3. Yes (Sporting information to be included?)

4. No (Articles from other students)

5. Yes (Gallery of images or not)

6. Mixture (1 issue to be focussed on or a mixture)

7. Monthly (How often should it be released?)

My Questionnaire...

Media Studies Coursework Questionnaire

Year Group:__________ Gender:__________

1. Would you like the school colour scheme of Navy Blue and white as the colour scheme of a school magazine?
 Yes  NO

If you answered no to the question above, which of the following colour scheme would you prefer?
 White/RED  Red/Blue
Different shades of Blue

2. Which of these do you think the cover image should be? (Please choose one of the following)
 1 Student Group of Students
School related Object
School Building/Grounds
Other (please specify below)
______________________________________

3. Do you think the schools sporting information, such as fixtures and results should be included in the magazine?
 Yes  No

4. Do you think articles and information from other students should be included?
 Yes  No

5. What do you think would be a suitable name for the magazine
______________________________________________________________________________

6. What features would you be interested in, if they were put in the magazine?
_____________________________________________________________________________________________________________________

7. Would a gallery of images be a good addition
 Yes  No

8. What is the most important aspect of your life in school?
______________________________________________________________________________

9. Do you think the issues of the magazine should focus on one important event or a mixture of everything?
 1 Issue  Mixture

10. How often do you think the magazine should be released?
 Weekly  Monthly  Yearly

3 possible titles...

These are the 3 possible names i have come up with for my school magazine...

- ‘3D’ – This name and it’s tagline ‘ A 3-Dimensional look at school life’ suggests the magazine has something in it for everybody, and from a point of view that may not have been publicly expressed before.
- ‘Cool School?’ – This name suggests the magazine would be posing a question and lots of different opinions would fill it giving a good analysis of what is good and bad about the school.
- BCHS Life – A simple and yet effective title. This has connotations of a mixture of information and features, allowing for everybody’s tastes and needs in the magazine.