Using the front cover, makes notes on the target audience of ‘Mojo’:

Gender / Age: Men in their late 30s to 40s
Music Genre Preference: (Combat) Rock/ 70s
Income: Upper middle class
Interests: The recent history of music, e.g. looking back at the 70s

Name: Mojo Magazine – Old language with connotations of old age and old fashioned. ‘Living in the past’

Cover Image: The Clash looking rather scary and confrontational in an intimidating manner. They look like the have a story to tell. Connotations from the picture are; negative and a revealing story.

Main cover-line: ‘Who Killed The Clash? The Rucks, The Drugs, The Shocking Truth!’ – The cover-line reveals straight away that this isn’t going to be a suitable magazine for children as it zeros in on the target audience. Anybody who has heard of the clash, or has interest in music will be automatically intrigued by the use of powerful emotive language such as “killed” and “shocking”

Colour and font: Basic colours and font make up a house style very familiar to magazines aimed at adults. ‘Mojo’ is no different and fits into this theme. The writing sticks to 3 colours, red, white and yellow, and the background a plain white allowing the image to take centre stage and become one of the selling points.