Reader Profile

Past Masters

The reader of Past Masters is someone who still lives decades in the past and is damn proud of it. They know times have moved on, and are more than happy to go along with the new technological world of today, but music to them is something that died in 1979. They have an iPod, but the most recent addition was Phil Collins’ greatest hits and the re-release of ‘A Little Less Conversation’.

During their youth, they spent hours of the week, listening to the latest music with their friends, and thinking the great times they were witnessing in the music industry would last forever. Eric Clapton was god and Elvis was the king. The Beatles were ruling the world and everybody was swinging.

As they grew up, the world started to turn on their music. Elvis was struck down at his prime, the Beatles were tragically parted and the genre of pop music faded and went in many different directions. Fortunately for him, he was prepared for such an event! All of his LPs were stored well and transferred to compact disc, he was safe in the knowledge that he would never have to buy another piece of music, unless the good times came back.

Today though, he is in a high-income bracket of £50,000 per annum and upwards, and because of this he is still used to having a large disposable income and using it extravagantly. His £80,000 Mercedes doesn’t excite him anymore and his continuing love of the music from his past requires some stimulation.

His life was turned round for the better when he first found Past Masters because this was everything he had hoped for in a music publication. This allows him his monthly opportunity to escape from middle-age and head back to his youthful days of the past.